Time to jump.
World population is booming and arable land gets destroyed at an alarming pace. People need good, safe food and can’t afford to keep on throwing away precious fresh water: this is a point of failure for planet Earth as a whole. Vertical farming is a viable answer but it is capital intensive and complex to run. We made it accessible, reliable, ultimately sustainable. By the way, we’re Italians: when it comes to taste, we know what to do. Time has come to jump forward. Time has come to perfect agriculture.